Knowing how to leverage Google’s many tools can be a game-changer for your business. It is important to understand exactly what each tool does, how to use them and to understand how they are different.
Below, we will be going over some of the key things that you are going to want to know about each of Google’s marketing platform tools.
What Is Google Analytics?
Google Analytics is an invaluable tool that every website owner should be integrating into their website. It is a tool that will allow you to see everything that is important about your website’s traffic.
You are not only going to be able to see who is visiting your website, but where they are from, where the traffic originated from, and more. Having all of this information readily available at your disposal is crucial to your business and it’s chances of success.
For a local business, it is going to be important to not only figure out if you are reaching your local market but where they are being sent from. This is going to give you a good idea of whether or not you can make any improvements to your efforts.
Whereas, if you are selling something specific online, you might be interested to see which sources are bringing you the most traffic and what demographic is most interested in what you are offering.
What Can You Do With Google Analytics?
1. Devices
One of the things that you will be able to do with this tool is to see what kinds of devices the users are accessing your website with. This is very important to understand because it will give you a good idea of how they experienced your website.
If your website is not properly optimized for mobile devices, it is a good idea to know whether or not the majority of your traffic is stemming from mobile devices.
After all, you want to provide your traffic with the best possible experience.
2. Where Visitors Are Based
Another key thing that you will be able to find out about your traffic is where they are based. You will be able to see exactly where the people are accessing your website from whether it be your local area or somewhere thousands of miles away.
Being able to see this information is going to be crucial for a lot of businesses to optimize their advertising, marketing, and even business efforts as a whole.
3. Pages
Another thing that you will be able to gain from looking at the analytics of your website would be the pages that the users are accessing the most and how long they are spending on it.
Being able to tell this data is going to be key to optimizing your website as well as possible for conversions.
If users are spending a significant amount of time on a specific page of your website, it might indicate that it is too cluttered or that it is not optimized to convert well.
What Is Search Console?
Google’s Search Console is a tool that allows you to have much greater control over the way that your website actually appears in the search engines. With this console, you will be able to optimize your website to rank better.
What Can You Do With Google’s Search Console?
1. Sitemap
One of the things that you can do to improve your website’s ranking with the search console is to upload an accurate sitemap of your website to Google. This alone is going to help Google index your website so that it even knows that it exists. Without doing this, Google might not even know that your website exists.
2. Block
Another thing that you will be able to do with the console is to effectively block Google from accessing certain parts of your website. This is good if you are worried about duplicate content or other things that you don’t want Google to crawl.
3. Links
Another thing that you will be able to do is completely change the links that appear under your listing when your website is ranking in the search engine results.
What Is Google My Business?
Google My Business is Google’s answer to local directories. It is an easy way for local businesses to effectively manage their presence across the various Google platforms which includes both search and maps.
Google continues to keep implementing more advertising and marketing features in its Maps application which presents a good opportunity for local businesses. It allows you to display all kinds of information about your business to provide information visitors might want to know including your business name, address, hours of operation, and more.
What Can You Do With Google My Business?
With Google My Business, you will be able to display pertinent information about your business, interact and engage with customers that leave reviews on your listing, and even see insights on how customers searched for your business.
Having a thorough understanding of all of the above can really help you position your business as well as possible within the local market. Using all three of these in conjunction can really help you boost your online and search engine presence in your local market.
